Monthly Archives: April 2018

When I speak about marketing I have a pretty simple definition. Marketing is anything that a company does, intentionally, to create leads to give to the sales department, whose job is to convert those leads into work for the company. … Continue reading →

The world is full of mushroom managers.  They believe you should treat company employees like mushrooms. Keep them in the dark and feed them shit!   But, Jack Stack doesn’t believe that works very well. He believes in “Open Book … Continue reading →