“Ready, Fire, Aim”
It’s the reverse of a cliché.
And like most cliche’s there’s some truth to it.
There’s a tendency in business and in life not to plan, but to take whatever moves and shoot at it without even understanding what it is.
And it’s not necessary because the truth in life and in business is that we schedule things. We schedule installation times; we schedule service events months ahead of time. We schedule our doctor and dentist appointments.
Businesses that take the time to schedule, to figure out what they want to do, are more successful than other businesses I’ve seen.
So, Plan to plan!
